Based on insights from 2,000 C-suite executives, new research shows that AI is emerging as a critical driver of enterprise growth and nearly eight in ten surveyed executives expect AI will significantly contribute to their revenue by 2030.
Monthly Archives: January 2026
The IBM-NRF Study outlines a new reality for brands and retailers as AI influences consumer decisions before shopping starts
AI is altering every aspect of the shopping journey, including consumers’ shopping habits. Retailers who understand AI-influenced consumer behavior will have a competitive advantage that will differentiate them from those who only fulfill them.