AI is altering every aspect of the shopping journey, including consumers’ shopping habits. Retailers who understand AI-influenced consumer behavior will have a competitive advantage that will differentiate them from those who only fulfill them.
For more details visit https://newsroom.ibm.com/2026-01-07-ibm-nrf-study-brands-and-retailers-navigate-a-new-reality-as-ai-shapes-consumer-decisions-before-shopping-begins
